If you are reading this, then you or someone you know has likely "fallen into a goon cave" and become an "incel". Due to the ostracism these men face, most "help" aimed at them is meant to shame or exploit them. Lacking attractive options and genuine guidance, these men often turn to the red pill or the black pill to cope with their problems: income generation, building close friendships, and having sex. The red pill exploits them by trying to convince them there is a standard formula for solving their problems, while hiding how red pill adherents really solve their problems (niche identification, profiles, and funnels).  The Black Pill adherents tell them that their problems are intractable, while leaving out what they are doing to improve their lot in life (niche identification, profiles, and funnels).

We give "incels" a practical framework for achieving their goals that respects their unique restraints. Our program educates them on what their "advocates" use behind the scenes: niches, profiles, and funnels. .

Atomization and Profilicity: What do "good" social skills look like in an antisocial world?

Much like how atoms exist independently of each other and form structures through chemical reactions, humans exist independently of each other as "social atoms" and form social structures through social interactions. In the digital, global world we live in, those structures are breaking down into their base units. This is what we call atomization.

Social atomization is bad for humans physically and psychologically. Our social structures define us, quite literally. You cannot be a parent without a child, a pastor without a congregation, or a lover without a partner. Human beings, in many ways, lose their entire identities when they are alone. Take a look at the following charts, and you'll see that alone is what all of us are increasingly becoming.

But one has to ask, why would human beings choose atomization when socialization is a huge part of the human experience? The push towards atomization is caused by a myriad of socioeconomic and technological factors, but we think the most relevant one is a concept called "profilicity". The rise of the social internet changed the way human beings relate to one another. People no longer develop authentic, original identities that they want to be recognized and appreciated by other authentic, original people. Humans now curate and display handcrafted identities that are meant to be consumed by "the general peer" via social media profiles. Simply put, people have become brands.

Most of our "offline" social interactions are mediated by the internet today. Before an employer interviews you, a potential romantic partner goes on a date with you, or a community lets you become a member, there is a vetting process that ensures your "brand" is "safe". A product's brand can influence our perception of a product, and by extension, its owner. The same is true for human beings in this new world where identities are increasingly shaped by "second-order observations". A prerequisite for having a "successful" social life is having the ability to create a profile that is attractive to an amorphous blob of people who don't know you in real life.

This is one of the reasons that most "normie" advice targeted at "incels" is so frustrating. Endless cries to take a shower, respect women, and pick up a hobby, but no advice that gets to the heart of the issue. Incels don't struggle because they are misogynists who hate women, they struggle because they are romantics who refuse to objectify themselves. "Brands" are not human beings who aim to build fulfilling relationships with others. They are the masks worn by soulless corporations to mask their true form: the embodiment of greed. Every opinion, value, or taste expressed by a brand was meticulously crafted by marketing professionals and focus-grouped to make the audience more susceptible to financial exploitation. And in a world where people are brands, you must do the same.

Funnels and Winner-Take-All Effects: What separates winners from losers on the internet?

The death of standardization means the death of standard outcomes. The distribution of rewards in this economy is not normally distributed. To illustrate this, let's view the income of content creators on various internet platforms.

What separates winners and losers in this environment? Genres, areas of interest, and fetishes are niches, so we can't use that explanation. The truth is that winners in the digital age win by using something that is the backbone of any successful online business: funnels. 

A funnel is the systematic process that companies use to guide customers through the stages they need to go through to become customers: the awareness stage, the consideration stage, and the conversion stage. Funnels are built around traffic and conversions. Conversions are events where someone moves to a different stage of the funnel. The intimidating digital marketing skills you may have heard of, like SEO, Analytics, Email Marketing, PPC, and more, are just ways to get traffic and make it convert.

Win the war for traffic in your niche, and the winner-take-all effects will be yours. Learn how to design well-oiled funnels with our guide.