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Have you fallen into a "Goon Cave"?
If you've managed to find this site, you probably already know the answer is a resounding yes.
You may feel like you are all alone, but your situation is not unique. Many young men are struggling to find gainful employment, afford housing, form close friendships, and get matches on dating apps. The new digital, global environment produces winner-take-all effects in every aspect of life. The new digital, global environment is hypercompetitive; it removes barriers to entry.
A side effect of living in a winner-take-all world has been an increasing number of people reaching a state of terminal loserdom.
After a person loses too many winner-take-all games, he or she faces a combination of extreme isolation, lack of employment opportunities, and social ostracism that prevents them from participating in society in any meaningful way.
They have fallen into a Goon Cave, a personal space for each of society's biggest "losers".
Inhabitants of Goon Caves are called "gooners", "NEETs", "incels", "losers", "hikikomori", or "virgins" depending on which aspect of their failure the speaker wants to highlight.
The population of "incels" has grown so large that governments have begun to study them. Unfortunately, where governments get involved, political agendas often follow. Their ostracized status makes "incels" useful political scapegoats. Feminist activists have monopolized the official "study of incels" to categorize incels as potential domestic terrorists who need to be "deradicalized" by feminist activism that educates them about "toxic masculinity".
How convenient.
People and institutions don't want to associate with "incels" out of fear of social ostracism. This has led to the rise of two different Goon Cave cults, "the Red Pill" and "the Black Pill". These cults were founded by misguided Goon Cave dwellers, who recruit other dwellers to their broken schools of thought.
The Red Pill preaches that the "Goon Cave" can be "escaped".
"Incels" can reach "normal adult" milestones if they follow standard Red Pill teachings
vs
The Black Pill preaches that the "Goon Cave" is the terminal adult milestone.
"Incels" can never improve their position
Both views are mistaken.
The biggest problem "incels" struggle with in their "Goon Caves" is hinted at by their former moniker, "nice guys".
They don't know the power of the Darkside.
Embrace the Darkside
The Darkside is not dark because it is evil; it is dark because it is not illuminated. The Darkside is that which is unknown. The Darkside is knowledge that makes one contrarian and right.
The Darkside is a flashlight for exploring "Goon Caves".
Designed to train factory workers, education is intended to produce individuals who meet a specific standard. Factories require standardization to ensure their outputs are uniform. It is no surprise that a system built on those principles is governed by standardized testing and uniforms. A well-educated person under this system is someone whose brain "wears" the standard uniform.
The following graphics show a world where the standard uniform is ill-equipped to meet the needs of the average person.
The Philosophy of the Darkside
The contours of a goon cave are incomprehensible to the mind of a person wearing the standard uniform, yet it is the excesses of the standardized mind that lead a person to its entrance.
No one willingly enters a goon cave, and for good reason.
Goon Caves are inescapable
A person enters a goon cave when standard decision-making leads them to places where standard decisions are not possible or completely ineffective. That is why the new digital, global environment is so dangerous for people in the standard uniform. Designed for a world of factories, the standard uniform expects standard outputs from standard inputs. The standard uniform wearer is unable to adjust to the digital, global world where the standard output is a loss, and variations in inputs and outputs vary tremendously.
Goon caves form when standardization breaks down
A person wearing the standard uniform has standard skills, standard hobbies, standard interests, standard philosophies, and most importantly, standard goals. In a world without barriers to entry, like the digital, global one we live in, standardization results in overflooded markets in everything.
"Incels" have to rely on the idiosyncratic characteristics of their "goon caves" to discover solutions to those problems.
Making the adjustments to the standard uniform needed to understand and explore your "goon cave" is called "gooning".
The Darkside is the study of gooning
Gooning in our modern digital, global "goon caves" is built on the foundational concepts of niches, profiles, and funnels.
the pillars of
gooning
Escape hypercompetition and reap the winner-take-all effects of the digital economy by monetizing personal niches.
Expand your social/professional network and dating options by constructing online identities that impress the "general peer".
Learn how the concepts of "traffic" and "conversions" are used by every business online and apply them to your niche.
pay rent
asap
NOT
get rich
quick
"Gooners" are radioactive, so the only people engaging with them are grifters. We don't sell get-rich-quick schemes or dating courses. Read our free playbook on how to make $1500 a month online while stuck in a "goon cave" in 6 to 12 months. This guide works for any budget and only requires consistent hard work.
Your goon cave is your niche
Niches are environments that are well-suited for a specific person. Whether the goal is making money, building friendships, or getting dates, winner-take-all environments reward people who stay inside their niche. Find out how the idiosyncrasies of your gooncave create your niche.
Your profiles are your brand ambassadors
The internet now dominates our social world. Creating compelling, curated digital profiles that interest people who don't know you is now a prerequisite for having a social life. The things we use profiles for range from dating (dating apps) to employment (linkedin). Learn how these curated "identities" have led to the rise of "profilicity" and why relating to people through observation of the "general peer" is a must in the digital age.
Your funnels pay your rent
Funnels are how you make money on the internet. Funnels describe the process by which a web surfer discovers you and is monetized. A good funnel reliably gets traffic to convert: move from one part of the funnel to the next. Funnels can vary in the number of specific steps, but they are all designed to lead a potential customer from the awareness stage to the consideration stage to the conversion stage (monetization).
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